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LuLu Exchange, a leading global financial services company and the regional fintech partner of the Argentine Football Association (AFA), has further strengthened its presence in the Sultanate of Oman with the opening of a new Customer Engagement Center in Mabelah and the relocation of its Tharmad branch to a new, upgraded facility designed to enhance customer experience.

The inauguration ceremony was attended virtually by Mr. Mohammed Hamed Ali Al Ghazali, Director of LuLu Exchange Oman, and Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings, along with senior management of LuLu Financial Holdings.

The Mabelah Customer Engagement Center has been established to provide customers in the area with convenient access to LuLu Exchange’s trusted financial services. At the same time, the Tharmad branch has been relocated to a new building within the same locality, offering improved facilities and a more comfortable service environment for customers.

Speaking on the occasion, Mr. Mohammed Hamed Ali Al Ghazali said:
“At LuLu Exchange, our focus has always been on delivering reliable and customer-centric financial services. The new Mabelah center and the upgraded Tharmad facility reflect our commitment to ensuring that customers experience convenience, efficiency, and trust in every interaction.”

Mr. Lathish Vichitran, General Manager of LuLu Exchange Oman, added:
“Customer experience remains at the core of our operations. These centers have been designed to offer improved accessibility and a comfortable service environment, ensuring that customers can complete their financial transactions smoothly and confidently.”

As the regional fintech partner of the Argentine Football Association (AFA), LuLu Exchange continues to leverage its global partnerships to strengthen brand trust and community engagement. This collaboration reflects the company’s values of teamwork, reliability, and excellence — values that guide every service delivered across its growing network.

With the opening of the Mabelah Customer Engagement Center and the Tharmad branch, LuLu Exchange continues to strengthen its footprint across Oman while delivering trusted remittance, foreign exchange, and financial services tailored to the needs of the community.

About LuLu Exchange

LuLu Exchange is one of Oman’s leading financial services companies, providing remittances, foreign currency exchange and other allied services through a network of over 46 branches and digital solutions, including the LuLu Money App, to a cross-section of society, powered by a robust network and reputed partners with high standards of customer care. The company is part of the Abu Dhabi-based financial services conglomerate LuLu Financial Holdings.

For more details, visit: https://luluexchange.com.om/

Muscat, Oman:

LuLu Exchange marked a significant milestone by celebrating 15 years of service in Oman, reaffirming its position as one of the country’s most trusted cross-border payments providers. The anniversary celebration, held at its customer engagement centre in Oman Avenues Mall, brought together management, staff members, customers, community representatives, and partners to honour the company’s journey, express gratitude, and reaffirm its enduring commitment to the people of Oman.

As part of the celebrations, LuLu Exchange unveiled its 2026 calendar, showcasing 12 outstanding artworks created by young winners of the LuLu Exchange Art Competition. Held under the theme “Oman Through Little Eyes,” the competition invited children to express the nation’s rich culture, heritage, and scenic beauty through their own imaginative perspectives, reflecting pride in Oman’s heritage and optimism for the future.

Speaking at the celebration, Mr. Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange Oman, said, “Reaching a 15-year milestone in the Sultanate is a moment of great pride for all of us at LuLu Exchange. It reflects the trust our customers have placed in our services and our ongoing efforts to make currency exchange and cross-border payments simple, reliable and accessible for everyone. We remain steadfast in our mission to serve the community with heart and integrity.”

Mr. Lathish Vichitran, General Manager, LuLu Exchange Oman, added, Over the past 15 years, LuLu Exchange has grown through innovation and a strong focus on customer centricity. From expanding our branch network to driving digitalization through the LuLu Money App, we have made money transfers simple, secure, and accessible. We sincerely thank our customers for their trust and our teams for their dedication. As we celebrate 15 Years of Trust and Commitment, we look forward to continuing our journey with integrity and excellence.

Highlighting the people centric culture of the organisation, Mr. Mohammed Al Kiyumi, Head of HR, LuLu Exchange Oman, said, “Behind every successful organization, are people who believe in its purpose. At LuLu Exchange, our employees are our greatest strength. Their dedication, professionalism, and customer-first mindset have shaped who we are today. As we celebrate 15 years, we proudly celebrate our team — past and present — who live our values of trust and commitment every single day.”

As LuLu Exchange marks this significant anniversary, the company looks forward with renewed energy to supporting its customers and communities throughout Oman, staying true to its heritage of trust, service and inspiration.

About LuLu Exchange

LuLu Exchange is a leading financial services provider specializing in secure and seamless cross-border payments and foreign currency exchange. With a robust network of 46 customer engagement centers and the innovative LuLu Money app, the company ensures fast, reliable, and customer-friendly financial solutions. Guided by principles of trust, excellence, and a customer-centric approach, LuLu Exchange continues to empower individuals and businesses while making a positive impact on communities worldwide. The company is part of LuLu Financial Holdings, a global financial services conglomerate headquartered in Abu Dhabi.
For more details, visit: https://luluexchange.com.om/

LuLu Exchange, the leading provider of cross-border payments in the Sultanate of Oman, successfully hosted a large-scale community engagement event titled “Celebrate Champions. Build the Legacy” at Oman Avenues Mall on Friday, December 12 2025. The event celebrated LuLu Exchange’s role as the Regional Fintech Partner of the Argentine Football Association (AFA) and brought an exciting, football-themed fan experience to the public.

The event witnessed an overwhelming response, attracting thousands of visitors throughout the day. Families, football fans, media representatives, influencers, mall visitors, and children participated enthusiastically in the activities, with many contributing to the building of the mosaic wall.

At the heart of the celebration was the creation of a giant 6×2-metre puzzle mosaic featuring the LuLu Exchange and AFA partnership. The mosaic was completed piece by piece by 500 participants, each placing a personalised puzzle tile onto the growing structure—symbolising unity, teamwork, and the champion spirit shared by both football and LuLu Exchange.

The event was inaugurated by LuLu Exchange Oman’s Director, Mr. Mohammed Hamed Ali Al Ghazali, who placed the first piece of the mosaic in the presence of invited guests, media representatives, influencers, and young football fans. His participation set an energetic and inspiring tone for the daylong celebration.

Visitors also enjoyed a wide range of football-themed engagement activities, including a Shoot-the-Goal challenge, freestyle football performances, public freestyle sessions, football trivia rounds, and a dedicated selfie zone featuring officially signed jerseys of Argentine stars Lionel Messi, Julián Álvarez, and Lautaro Martínez. These activities encouraged strong social media participation and a high volume of user-generated content.

Mr. Mohammed Hamed Ali Al Ghazali, Director – LuLu Exchange Oman said,
“Our association with the Argentine Football Association represents excellence, discipline, and a champion mindset—values that guide our work at LuLu Exchange. This event was a powerful celebration of community, bringing people together in a meaningful way. Every individual who placed a piece of the mosaic helped build a legacy, and we are proud to share this moment with Oman.”

Mr. Lathish Vichitran, General Manager – LuLu Exchange Oman remarked,
“As the Regional Fintech Partner of AFA, we are committed to creating experiences that inspire and connect with our customers. It was incredible to see thousands of people participate and enjoy this celebration. The event beautifully showcased the togetherness and champion spirit that LuLu Exchange stands for.”

Mr. Mohammed Al Kiyumi, Head of HR – LuLu Exchange Oman observed,
“People are at the heart of LuLu Exchange, and today’s turnout reaffirmed the strength of our connection with the community. Watching families, children, and fans unite to complete the mosaic was truly inspiring and a reminder of how shared experiences bring people closer.”

In line with its commitment to youth and community development, LuLu Exchange also announced its role as the official kit partner of the U-13 Elite Team at ProZone Sports Academy. During the event, the LuLu Exchange–branded team jerseys were officially revealed and handed over to the academy’s management, coach, and young players.

This partnership underscores the company’s dedication to supporting grassroots sports, empowering young talent, and nurturing the champions of tomorrow.

The event concluded with the full reveal of the completed mosaic, followed by the ceremonial handover of officially signed jersey of Argentine stars to one of the participants who contributed to building the mosaic wall.
The moment drew admiration from attendees and created a powerful sense of collective achievement.

With strong participation, extensive media and influencer presence, and a vibrant atmosphere throughout the day, the event stands as one of LuLu Exchange’s most successful and engaging community initiatives.

LuLu Exchange remains committed to delivering meaningful community experiences while strengthening its brand presence and customer engagement across Oman.

LuLu Exchange, a leading global financial services company and the regional fintech partner of the Argentine Football Association (AFA), has opened its new Customer Engagement Center at Zakher Mall, Al Khuwair, in Muscat. The inauguration ceremony was graced by the esteemed presence of LuLu Exchange Oman Director, Sheikh Mohammed Hamed Ali Al Ghazali, and Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings, along with senior management of LuLu Financial Holdings.

The event marked a pivotal milestone in LuLu Exchange’s ongoing commitment to advancing the standard of financial services within the community. The newly inaugurated Customer Engagement Center has been strategically established to enhance the overall customer experience while streamlining financial transactions for residents of Muscat.

Sheikh Mohammed Hamed Ali Al Ghazali shared his thoughts on the occasion. “The opening of this Customer Engagement Center represents more than just an expansion. It reflects our dedication to serving the people of Oman with excellence and trust. We are proud to bring world-class financial services closer to our customers, ensuring convenience and reliability at every step,” he said.

Mr. Lathish Vichitran, General Manager of LuLu Exchange Oman, said, “With the launch of this center, we are reinforcing our promise of customer-first service. Our goal is to create a seamless experience where every transaction is efficient and reassuring for the people we serve.”

As a proud regional fintech partner of the Argentine Football Association (AFA), LuLu Exchange is extending its global partnerships to enhance brand trust and community engagement. This affiliation with the world champions reflects the company’s global credibility and deep-rooted values of teamwork, trust, and excellence — values mirrored in every service offered at the new centre.

LuLu Exchange looks forward to serving the Omani community better through its Zakher Mall Customer Engagement Center, providing a wide range of financial services tailored to meet the evolving needs of customers in the region.

LuLu Exchange, a leading cross-border payments provider in Oman, UAE, Bahrain, Kuwait, and Qatar, and LuLu Money, its flagship remittance app, have announced a partnership with the Argentine Football Association (AFA), signing on as their Regional Fintech Partners.

This sponsorship is part of a larger global agreement through which the various entities under LuLu Financial Holdings, across 10 countries, will become official AFA partners within their respective regions. In India, LuLu Forex, a leading foreign exchange provider, and LuLu Finserv, the group’s microlending and financial services arm, will represent the brand. Meanwhile, LuLu Money will take on the partnership role in Malaysia, the Philippines, and Singapore.

The partnership, which initially runs through mid-2026, was officially unveiled at an event held in Dubai on Tuesday, in the presence of Argentina’s World Cup-winning coach Lionel Scaloni, senior LuLu Financial Holdings leadership, and AFA executives. The agreement spans a key period in global football, culminating in the 2026 FIFA World Cup in the USA, Canada, and Mexico, where the reigning champions will defend their crown.

Over the next twelve months, customers of various LuLuFin entities can look forward to a range of exciting campaigns and fan-centric activations, both digitally and through their 380+ customer engagement centers.

“For countless fans, the Argentine team represents more than football – it symbolizes hope, resilience, and joy,” said Adeeb Ahamed, Founder and Managing Director of LuLu Financial Holdings. “These are the same emotions that shape the everyday journeys of our customers, who use our services to care for their families and build better futures. This partnership is a celebration of that shared spirit.”

Claudio Tapia, President of the AFA, said: “We are delighted to have the LuluFin family as new regional sponsor of the Argentine Football Association for the Middle East, APAC and India. AFA’s international expansion continues to grow, incorporating prestigious groups in important territories for our national team. We celebrate this new agreement, which has a strong bond with the Indian community, printing such affection for our team. We share the same values and the importance of teamwork. Today we welcome the LuLuFin family as new regional sponsors of the Argentine national team.”

Leandro Petersen, Commercial and Marketing Director of AFA, said: “This new regional sponsorship with Lulu Financial Holdings, through its flagship brands in strategic territories such as India, APAC and the Middle East, marks a new step in the global expansion of the AFA brand. Since we arrived in the Middle East and India, we have seen strong support for the Argentine National Team. We are proud to continue positioning the team as a benchmark in the sports industry and generate close identification with the Indian community by each of our commercial agreements. We are pleased that Lulu Financial Holdings has chosen the Argentine Champions as its brand image for this renewed World Cup period. We are very excited and confident that this agreement will be a great success in the market.”

This collaboration reinforces LuLu Financial Holdings’ vision of building meaningful global partnerships that resonate with its diverse customer base. By aligning with the spirit, resilience, and global appeal of Argentine football, LuLuFin aims to deepen its emotional connection with communities it serves — both on and off the field.

About LuLu Exchange

LuLu Exchange is one of Oman’s leading financial services companies, providing remittances, foreign currency exchange and other allied services through a network of over 46 branches and digital solutions, including the LuLu Money App, to a cross-section of society, powered by a robust network and reputed partners with high standards of customer care. The company is part of the Abu Dhabi-based financial services conglomerate LuLu Financial Holdings.

About LuLu Financial Holdings

LuLu Financial Holdings is a leading global financial services provider, offering a wide range of services including cross-border payments, currency exchange, and financial technology solutions. With more than 380 customer engagement centers in over 10 countries across the Middle East, Indian subcontinent, and APAC regions, and a commitment to innovation and customer satisfaction, LuLu Financial Holdings continues to set benchmarks in the financial services industry. Learn more at https://www.lulufin.com/.

LuLu Exchange shines a spotlight on tomorrow’s champions by providing official jerseys to Al-Itifaq Sport Academy, inspiring young athletes to dream big and pursue their passion for football with pride and purpose.

The jersey handover ceremony was held at Al-Itifaq Sport Academy in Yitti, Muscat, and was attended by Mr. Lathish Vichitran, General Manager of LuLu Exchange, Mr. Mohammed Al Kiyumi, Head of HR, and other senior staff members.

Al-Itifaq Sport Academy is committed to nurturing the next generation of sports leaders by offering high-quality football training and instilling values of discipline, teamwork, and ambition in young athletes across the community. The academy focuses on developing both athletic abilities and life skills, with health and fitness as its foundation.

The General Manager of Lulu Exchange, Mr. Lathish Vichitran, said, “We are proud to collaborate with Al Itifaq Sports Academy, an institution that plays such an important role in shaping the future of young athletes. Our contribution of official jerseys aims to motivate these young talents and help them shine in the world of football. We remain committed to supporting initiatives that foster discipline, teamwork, and holistic growth among the youth.”

Mr. Mohammed Al Kiyumi, Head of HR, Lulu Exchange, added, “These jerseys are a symbol of pride, belonging, and the spirit of teamwork. We believe this gesture will motivate these young athletes to play with passion, stand by each other, and pursue their biggest dreams both on and off the field.”

Mr. Saud Al Wahibi, Academy Manager of Al-Itifaq Sport Academy, expressed gratitude, stating, “This partnership is an incredible boost for our academy and its young athletes. The new jerseys will help build team spirit, pride, and unity while motivating the children to stay active and focus on their fitness and growth through the beautiful game of football.”

Mr. Said Saif Al Hadi, a parent attending the event, added, “Seeing the kids play in new jerseys fills us with pride. It’s more than just a uniform; it’s a symbol of belonging and a reminder of how sports can shape strong, focused, and disciplined young people. We are grateful to LuLu Exchange for supporting the academy and making this possible.”

Through this partnership, LuLu Exchange reaffirms its strong belief in nurturing the dreams of young athletes, fostering a sense of belonging and teamwork, and building brighter futures for the children and families that strengthen our communities.

LuLu Exchange, one of Oman’s leading cross-border payments and money exchange companies, has once again been recognized as Oman’s Most Trusted Brand in the Money Exchange category for 2024. The award, announced on February 17, 2025, reflects the overwhelming trust and support from consumers across Oman, marking the second consecutive win for the company.

LuLu Exchange has grown from just another financial services provider to being an integral part of the Omani community, serving as a vital link that connects people with their loved ones back home. This recognition highlights the brand’s dedication to delivering reliable, seamless, and customer-centric financial services. With trust as its foundation, LuLu Exchange continues to set industry benchmarks for excellence, reinforcing its position as the preferred financial partner in Oman.

The OMTB Awards, presented by Muscat Daily, celebrates public trust in leading brands across the country. This prestigious recognition is awarded to brands that have earned the confidence of consumers, underscoring their credibility, reliability, and commitment to excellence. In this edition of the awards, over 1mn consumer votes were polled across 52 categories.

The award ceremony was graced by His Highness Sayyid Dr Faris bin Turki al Said, Member of the Technical Team for Oman’s Promotional Identity who presented the honour to Lathish Vichitran, General Manager, LuLu Exchange Oman and Mohammed Al Kiyumi, Head of Omanisation ; Government Relations.

The company’s leadership reiterated their dedication to advancing their services and playing a vital role in shaping the future of cross-border payment systems.

Thanking the customers for their trust of confidence, Shaikh Mohammed bin Hamed bin Ali Al Ghazali, Director of Lulu Exchange Oman, said, “Our mission has always been to ensure that our customers experience unmatched service and convenience when it comes to cross-border payments and currency exchange. Winning this award for a second consecutive year is a testament to the deep trust placed in us by the people of Oman. We remain committed to empowering communities by connecting them to their loved ones and supporting their financial aspirations.”

Lathish Vichitran, General Manager of LuLu Exchange Oman, expressed gratitude for the continued trust and support from customers, stating, “Winning this award once again is a true reflection of the confidence our customers have in us and the unwavering support they have shown through their votes. At LuLu Exchange, our priority has always been to provide fast, secure, and reliable financial services, ensuring seamless transactions that connect our customers to their loved ones. This recognition reinforces our commitment to excellence, inspiring us to enhance our services and strengthen our relationship with the community. We sincerely thank our customers for their trust and loyalty, and we look forward to continuing this journey together.”

LuLu Exchange is a leading financial services provider, specializing in secure and seamless cross-border payments and foreign currency exchange. With a strong network of 46 customer engagement center and the innovative mobile app- LuLu Money, the company ensures fast, reliable, and customer-friendly financial solutions. Guided by principles of trust, excellence, and a customer-centric approach, LuLu Exchange continues to empower individuals and businesses while making a positive impact on communities worldwide. The company is a part of LuLu Financial Holdings – a global financial services conglomerate based in Abu Dhabi.

For more details, visit www.luluexchange.com/oman

LuLu Exchange, the leading provider of cross border payments in the Sultanate of Oman, inaugurated three new customer engagement centers on November 7, further strengthening its network in the nation.

With these additions, LuLu Exchange now has 46 centers in Oman. The new centers, located in Al Ansab, Barka Souq, and Barka Sanaiyah, will enhance customer access to essential financial services with a focus on community engagement and customer- centric service.

The three new branches were inaugurated by Mr. Haitham Salim Al Salmi, the CEO of the Muscat Stock Exchange, in the presence of Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings, and Sheikh Mohammed Hamed Ali Al Ghazali, Director of LuLu Exchange Oman, as well as other senior company officials and dignitaries.

Congratulations to LuLu Exchange on expanding its presence in Oman. This growth marks a significant step in enhancing financial accessibility for communities across the region," said Mr. Haitham Salim Al Salmi, CEO of the Muscat Stock Exchange.

Sheikh Mohammed Hamed Ali Al Ghazali added, “By expanding our network, we aimed to meet the diverse needs of Oman’s communities, bringing them closer to seamless financial solutions suited to today’s fast-paced world.”

Mr. Adeeb Ahamed reaffirmed LuLu Exchange’s commitment to delivering accessible, secure financial services across Oman. “Our focus has always been on expanding our network while innovating on the digital front,” said Adeeb Ahamed, Managing Director of LuLu Financial Holdings. “Oman is rapidly transforming into a hub for innovation in financial services, and LuLu Exchange is dedicated to staying at the forefront of this change, bringing innovative and seamless financial solutions to communities across the nation,” he stated.

Each new centre of LuLu Exchange now provides a range of financial services, including money transfers, foreign exchange, and bill payments, supported by LuLu Exchange’s digital platforms for added ease and efficiency.

LuLu Exchange, one of the most prominent cross-border payments and financial services companies, is set to strengthen its presence in Oman with the opening of its two new customer engagement centers. The centers at Mabela Sanaiyah and Sohar Industrial City opened their doors to the public on 28th October 2024, marking the 44th and 45th LuLu Exchange customer engagement centers in the Sultanate of Oman.

The new centers were virtually inaugurated in the presence of Mr Adeeb Ahamed, Managing Director of LuLu Financial Holdings, H.E Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange Oman and other senior company management.

Sheikh Mohammed Hamed Ali Al Ghazali, Director of LuLu Exchange Oman, said, “We are constantly looking for ways to grow and make our services reachable in Oman in line with the evolving needs and expectations of today’s customers. We aim to bring financial solutions closer with each new customer engagement center to the communities we serve.”

“The opening of these new customer engagement centers reflects our promise to provide accessible and secure financial services to every corner of Oman. We are proud to expand our network and serve a broader community with a major focus on innovation and customer satisfaction,” said Mr Lathish Vichitran, General Manager, LuLu Exchange Oman.

The newly inaugurated customer engagement centers will offer a full suite of financial services, including money transfer, foreign exchange, and other payment solutions, to cater to the growing needs of Oman’s diverse population.

Mabela Sanaiyah Customer Engagement Centre Address:

LuLu Exchange
Shop No.: 377, Building No.: 1/3945,
Mabela Sanaiyah, Near By Shell Fuel station
Al Seeb, Muscat

Ph: 22716003, 91393565

Sohar Industrial City Customer Engagement Centre Address:

LuLu Exchange
Inside Masaken Al Wala Accommodation Building
Al Waha Village (W1 Building)
Sohar Industrial City, Sohar

Ph: 22842899 / 93578569 / 96720697

Oman – February 29, 2024: LuLu Exchange, a leading global financial services company, opens its new Customer Engagement Center on Al Khuwair Street in Muscat, Oman. The inauguration ceremony was graced by the esteemed presence of LuLu Exchange Oman Director, Sheikh Mohammed Hamed Ali Al Ghazali, and Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings, along with senior management of LuLu Financial Holdings.

The event marked a significant milestone in LuLu Exchange’s commitment to providing exceptional financial services to the community. The newly opened Customer Engagement Center is aimed to enhance customer experiences and streamline financial transactions for the residents of Muscat.

Sheikh Mohammed Hamed Ali Al Ghazali, LuLu Exchange Oman Director, shared his thoughts on the occasion. “The trust bestowed upon LuLu Exchange by the people of Oman makes us always proud. This new Customer Engagement Center symbolizes our dedication to fostering stronger connections with the community. We are committed to upholding the trust and delivering financial services that cater to the unique needs of the nation” he said.

Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings, expressed his optimism about the opportunities in Oman for exchange houses, quoting: “Oman holds immense potential for financial service providers, and LuLu Exchange is excited to contribute to the growth and development of the country. Embracing the digital frontier, the LuLu Money App is a gateway to financial empowerment as it promotes seamless transactions, global connectivity, and a pathway to greater financial inclusion. We believe in the resilience of the Omani economy and are committed to offering world-class financial solutions to our valued customers.”

LuLu Exchange looks forward to serving the Omani community better through its Al Khuwair Street Customer Engagement Center, providing a wide range of financial services tailored to meet the evolving needs of customers in the region.

About LuLu Exchange

LuLu Exchange is one of Oman’s leading financial services companies, providing remittances, foreign currency exchange and other allied services through a network of branches and digital solutions (LuLu Money App), to a cross-section of society, powered by a robust network and reputed partners with high standards of customer care. The company is part of the Abu Dhabi-based financial services conglomerate LuLu Financial Holdings.