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Oman, 21 February 2024 – Team LuLu Exchange proudly participated in the Ironman 70.3 Oman, Muscat, showcasing exceptional teamwork and determination. The team, led by Captain Mr. Lathish Vichitran, General Manager, LuLu Exchange Oman, completed the three demanding disciplines – swimming, cycling, and running in the time frame, covering a total distance of 113.1 kilometres (70.3 miles).

The Ironman competition is a long-distance triathlon race consisting of a swim, cycling, and a marathon run, raced in that order and without a break. The race is known for its challenging nature, requiring participants to display a high level of endurance and fitness.

The relay kicked off with a formidable 1.9 km swim, expertly handled by Mr. Niren Philip. Following the swimming leg, Mr. Lathish Vichitran took charge, navigating the demanding 90 km cycling route with precision and vigour. The final stretch of the race, a rigorous 21.1 km run, was seamlessly completed by Mr. Venu Gopal, bringing the team to a triumphant finish within the stipulated time frame.

Mr. Lathish Vichitran, serving as the Team Captain, expressed his pride in the team’s accomplishment. “Participating in the Ironman 70.3 Oman, Muscat was a challenging yet rewarding experience. Our collective effort and determination propelled us through each leg of the relay, and I am immensely proud of the team’s success,” he commented.

The dedication and resilience displayed by Team LuLu Exchange not only reflect the organization’s commitment to excellence but also underscore the importance of fostering a healthy and active lifestyle within the workplace.

LuLu Exchange, one of Oman’s leading cross-border payments and money exchange companies, received Oman’s Most Trusted Brand Awards 2023 in the Money Exchange category, held on January 22, 2024. The accolade comes in the wake of an extraordinary response from consumers across Oman highlighting the growing consumer interest in LuLu Exchange as a service provider that prioritizes customer satisfaction, making the recognition a testament to the strong bond and mutual trust between the company and its valued customers.

This award reflects the deep-rooted trust that the people of Oman have placed in LuLu Exchange, evident in their overwhelming support and votes that led to LuLu Exchange being recognized as Oman’s Most Trusted Brand in the Money Exchange category. Beyond being a service partner, LuLu Exchange has become an integral part of the lives of the Omani community, acting as a medium to emotionally connect with their home and families. The company remains steadfast in its commitment to delivering financial services, and the trust invested by the community in the brand name is thriving.

OMTB Awards, presented by Muscat Daily, serves as a validation of public trust in specific brands. This prestigious award is bestowed upon the most trusted brands in the country, highlighting their credibility and reliability as perceived by the public, emphasizing the importance of trustworthiness in the brands that receive this esteemed honor.

Mr. Lathish Vichitran, General Manager, LuLu Exchange Oman, Mr. Biju Nair, Deputy General Manager, LuLu Exchange Oman, and Mr. Mohammed Al Kiyumi, Head of Omanization & Government Relations, received the award from H E Qais bin Mohammed al Yousef, Minister of Commerce, Industry, and Investment Promotion.

Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange Oman, emphasized the company’s unwavering commitment to delivering exceptional services as a driving force behind the achievement. “The service-centric approach remains at the forefront of LuLu Exchange’s mission, reflecting its ongoing efforts to provide the highest level of service excellence to the people of Oman. The company’s dedication to advancing and enhancing Oman’s cross-border payment sector, with the primary objective of consistently providing outstanding services. Sincere gratitude to our customers for placing their trust in LuLu Exchange. It is your trust that has earned the company this honorable recognition.” he said.

Congratulating his entire team on the well-deserved recognition, Mr. Adeeb Ahamed, MD, LuLu Financial Holdings, said, “We’re really delighted to be acknowledged as the most trusted brand in Oman for the contributions we’ve made to our payment system. Through our customer engagement centers and digital solutions, LuLu Exchange is committed to offering excellent services to the people of Oman. This recognition inspires us to keep expanding and embracing modern advancements to serve our customers better.”

Mr. Lathish Vichitran, General Manager of LuLu Exchange Oman, said, “The technological advancements launched in cross-border payments have significantly enhanced convenience, efficiency, and security, and it was dedicated to the unwavering support of the people of Oman since the company’s inception. I wholeheartedly thank the community for their steadfast support. The company’s commitment will continue to stay at the forefront for the benefit of its valued customers.”

LuLu Exchange Oman offers cross-border payment solutions, currency exchange services, and additional value-added services with a commitment to delivering prompt, transparent, and dependable services. The company’s diverse services are facilitated through its extensive network of engagement centers and digital payments app, LuLu Money.

About LuLu Exchange
Having commenced operations in 2011, LuLu Exchange is among the leading and most trustworthy financial service providers in Oman. The company is a part of LuLu Financial Holdings – a global financial services conglomerate based in Abu Dhabi. LuLu Exchange Oman has strategic partnerships with global payment networks enabling it to service countries in the MENA, Indian sub-continent, and APAC markets.

For more details, visit www.luluexchange.com

• The global engagement center count within LuLu Financial Holdings has now reached 310.
• The total number of LuLu Exchange customer engagement centres in Oman is now 43.

LuLu Exchange – Oman’s leading service provider of cross-border payments & foreign exchange officially inaugurated the 43rd customer engagement center at Al Hail on Thursday.

The customer engagement center was inaugurated by Sheikh Al Mutassim Abdullah Al Siyabi, Deputy Wali of Seeb Wilayat, in the esteemed presence of Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange Oman, Mr. Adeeb Ahamed, MD, LuLu Financial Holdings and other senior management of the company.

The LuLu Exchange Al Hail customer engagement center marks an expansion for the company in Oman, bringing the total number of customer engagement centers to 43. The broader global network under LuLu Financial Holdings now has 310 customer engagement centers.

While congratulating the Lulu Exchange Oman team on the opening, Sheikh Al Mutassim Abdullah Al Siyabi, Deputy Wali of Seeb Wilayat, said: “I extend my congratulations to the team of Lulu Exchange Oman for their achievement today, and I wish them more success in the forthcoming years. The new branch will add value to the residents of Al-Hail area by providing accessible and efficient payment services. Today’s opening is a clear demonstration of LuLu Exchange’s continued commitment to making a positive contribution to the Omani economy”.

Mr. Adeeb Ahamed, MD, LuLu Financial Holdings congratulated team Oman and said, “LuLu Exchange Oman has fully embraced digital payment methods while concurrently expanding our physical presence in the nation. Our commitment lies in the advancement and enhancement of Oman’s cross-border payment sector. The primary objective of the company is to provide exceptional services consistently. The establishment of the new engagement center has been a strategic move aimed at not only fulfilling our customer’s  payment requirements but also ensuring a smooth transition towards future payment solutions.”

LuLu Exchange Oman offers cross-border payment solutions, currency exchange services, and additional value-added services with a commitment to delivering prompt, transparent, and dependable services. The company’s diverse services are facilitated through its extensive network of engagement centers and digital payments app, LuLu Money.

Al Hail Customer Engagement Centre Address:
LuLu Exchange
Inside Meethaq Hypermarket
Behind Seeb Waves Restaurant, Al Hail North, Seeb
Ph: 24421830

• The openings take the tally of global engagement centers under LuLu Financial Holdings to 304
• With this, the number of LuLu Exchange centers in the Sultanate of Oman has touched 42

LuLu Exchange – Oman’s leading service provider of cross border payments & foreign exchange, today announced the opening of two new Customer Engagement Centers at Misfah & 18th November Street.

The customer engagement center at Misfah was inaugurated by His Excellency A. L. Sabarullah Khan, Ambassador of Sri Lanka to the Sultanate of Oman, in the presence of Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange Oman, Mr. Narayan Pradhan, COO, LuLu Exchange, and other senior management of the company.

The twin openings extend LuLu Exchange’s network in Oman to 42 engagement centers, with the global network under LuLu Financial Holdings touching 304 engagement centers.

Congratulating LuLu Exchange on the opening, H.E. A. L. Sabarullah Khan, Ambassador of Sri Lanka to the Sultanate of Oman, said, “I congratulate the team on today’s achievement and wish more success in the coming years. The commitment shown by the company to its customers has been crucial to connecting people while facilitating trade, investments, and cultural exchanges. Today’s opening is a testament to their ongoing contribution to the Omani economy, and efforts to simplify the payment needs of the country’s people.”

Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings, congratulated the team and emphasized the company’s commitment to drive digital transformation of its world-class financial services. “As a company that has wholeheartedly embraced digital payments while expanding our physical network, we remain dedicated to advancing and fostering Oman’s cross-border payments sector. Our foremost goal is to continue delivering outstanding services, and these engagement centers have been strategically positioned to not only meet our customers’ payment needs but also to seamlessly facilitate their transition to future digital solutions. Today’s openings are aligned with this vision, and we look forward to serving the people of Oman even more.”

Lulu Exchange Oman offers cross-border payment solutions, currency exchange services, and additional value-added services with a commitment to delivering prompt, transparent, and dependable services. The company’s diverse services are facilitated through their extensive network of engagement centers and digital payments app, LuLu Money.

About LuLu Exchange
Having commenced operations in 2011, LuLu Exchange is among the leading and most trustworthy financial service providers in Oman. The company is a part of LuLu Financial Holdings – a global financial services conglomerate based in Abu Dhabi. LuLu Exchange Oman has strategic partnerships with global payment networks enabling it to service countries in the MENA, Indian sub-continent and APAC markets.
For more details, visit www.luluexchange.com

Misfah Customer Engagement Centre Address
LuLu Exchange
Inside Emerald Hypermarket, Misfah
Sultanate of Oman
Tel: +968 22700842

18th November Street Engagement Centre Address
LuLu Exchange
Near Oman Oil Filling Station, 18 November Street
Muscat, Sultanate of Oman
Tel: +968 24136454

• This is the company’s 40th branch in Oman

July 12, 2023 | Oman: LuLu Exchange, the leading financial services provider in the Sultanate of Oman, opened its 40th branch in the country at Salalah Sanaiya on Wednesday.

Offering cross-border payments, foreign currency exchange and other value added services, the branch was inaugurated in a hybrid event in the presence of Mr. Adeeb Ahamed, Managing Director, LuLu Financial Holdings, Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange, and other senior management joining from various parts of the world.

The new branch also marks the 282 nd Global Branch of LuLu Financial Holdings.

Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings congratulated the team on the opening, saying, “As a company that has embraced digital payments while simultaneously growing our physical footprint, we are committed to the development and growth of Oman’s cross-border payments sector. The addition of our new branch in Salalah is strategically positioned to bring our services within convenient reach of our valued consumers in the region. Our primary objective is to deliver exceptional service, and this branch has been thoughtfully positioned to effectively cater to our customer’s; payment requirements while facilitating their smooth transition to digital solutions.”

LuLu Exchange presently provides cross-border payments, currency exchange and value-added services in a timely, transparent, and reliable manner through its network of branches and mobile payments app, LuLu Money.

Branch Details:
LuLu Exchange
Shop No.- 2, Building No.- 23, Way No.- 47
Opposite Ramez Shopping, Salalah Sanaiya
Oman

Tel: +968 23120590, 97074034

• This is the company’s 39th branch in Oman

June 14, 2023 | Oman: LuLu Exchange, the leading financial services provider in the Sultanate of Oman, opened its 39th branch in the country at Al Khoud 6 on Wednesday.

The branch was inaugurated in a hybrid event in the presence of Mr. Adeeb Ahamed, Managing Director, LuLu Financial Holdings, Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange, and other senior management joining from various parts of the world.

The new branch also marks the 281st Global Branch of LuLu Financial Holdings, and Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings congratulated the team on the milestone occasion.

“Our expansion is in sync with the growth of the Omani economy and reflects our ambition to bridge the gap between our services and the people of this great nation. The new branch at Al Khoud 6 will help us reach out to more customers while also promoting the use of digital payments in line with the country’s financial inclusion goals. We are fully committed to the growth prospects of the Omani economy, and are actively driving the future of the payments ecosystem by putting technology and innovation at the heart of all things new.”

LuLu Exchange presently provides cross-border payments, currency exchange and value-added services in a timely, transparent and reliable manner through its network of branches and mobile payments app, LuLu Money.

Branch Details:
LuLu Exchange
Near Pizza Hut, Building 1/3471
Block 353, Way 5338
Al Khoud 6, Oman

Tel: +968 24533465

LuLu Exchange, one of the leading cross-border payments and money exchange companies in Oman, received the Business Excellence Award at OER Business Summit 2023 held on May 10th. LuLu Exchange won the award on account of driving the future of the payments ecosystem through technology and innovation.

The event, which was hosted by OER (Oman Economic Review), also focused on discussions around the state of Oman’s economy, and its underlying opportunities & challenges.

Mr. Lathish Vichitran, General Manager of LuLu Exchange Oman and Mr. Mohammed Al Kiyumi, Head of Omanisation & Government Relations received the award from HE Eng. Badr bin Salim bin Marhoon Al Maamari, Secretary General, Oman Tender Board.

Congratulating his entire team on the well-deserved recognition, Mr. Adeeb Ahamed, MD, LuLu Financial Holdings, said, “We are delighted to be recognized for the advancements we have introduced to our payments infrastructure. With a robust network composed of physical branches and digital solutions, LuLu exchange has always strived to deliver exceptional services to the people of Oman. The Business Excellence Award is an inspiration to keep growing and embrace modern advancements to bridge the gap between our services and our customers.”

Mr. Lathish Vichitran, General Manager of LuLu Exchange, said, “The rapid advancement of technology has made cross-border payments more convenient, efficient, and secure. We are happy to win this award which reflects our commitment to incorporate the latest technologies to enhance security for transactions made from Oman to other parts of the world.”

The event was graced by the presence of chief guest HE Eng. Badr bin Salim bin Marhoon Al Maamari, as well as guests of honor, His Highness Al Sayyid Dr. Adham Turki Al Said, Assistant Professor of Economics at the College of Economics and Political Science, Sultan Qaboos University, and HE Pankaj Kanaksi Khimji, Adviser, Foreign Trade & International Cooperation, Ministry of Commerce, Industry and Investment Promotion.

About LuLu Exchange
LuLu Exchange is one of Oman’s leading financial services companies, providing remittances, foreign currency exchange and other allied services through a network of 38 branches and digital solutions (LuLu Money App), to a cross-section of society, powered by a robust network and reputed partners with high standards of customer care. The company is part of the Abu Dhabi based financial services conglomerate LuLu Financial Holdings.

• This is the 265th global branch of LuLu Financial Holdings

January 25, 2023 | Oman: LuLu Exchange, the leading financial services provider in the Sultanate of Oman, opened its 38th branch in the country, at Ohi Sanaiya Sohar on Wednesday.
The branch was inaugurated by Sheikh Mohammed Hamed Ali Al Ghazali, Director, LuLu Exchange.
Other attendees at the opening ceremony included Mr. Narayan Pradhan, COO, LuLu Exchange, Mr.Lathish Vichitran, General Manager, LuLu Exchange, and other senior management of the company.
The new branch also marks the 265 th Global Branch of LuLu Financial Holdings, and Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings congratulated the team on the milestone occasion.
“The expansion of our branch network reflects our ambition to innovate in matters of customer experience and convenience for both retail and corporate customers. We are fully committed to the growth prospects of the Omani economy, and are actively driving the future of the payments ecosystem by putting technology and innovation at the heart of all things new.”
LuLu Exchange presently provides remittances, currency exchange and value-added services in a timely, transparent and reliable manner through its network of branches and mobile payments app, LuLu Money.

Abu Dhabi-based LuLu Financial Holdings (LFH), a global leader in the financial services industry,
opened yesterday its 250th global branch in Dubai’s Silicon Central Mall.
The numbers speak volumes about the company’s ambitious rise: 13 years, 250 branches, and 10
countries. The milestone branch, which adds to the company’s growing network across the UAE and
nine other nations, was inaugurated by Dr Aman Puri, consul general of India, in the presence of the
holding company’s managing director, Adeeb Ahamed, and other senior management.
Ahamed said: “Today’s opening is a celebration of the amazing journey we have had as a team, and
the many opportunities we have converted to emerge as a trusted brand. As one of the leading
players in the financial services sector, not just in the UAE but also in our other markets, we have
been credited for being attuned to the sector’s needs.
“Our efforts to bridge the gap between our consumers and our various physical and digital
touchpoints are a key part of our growth story, and the 250th branch is a mark of our determination
and perseverance to disrupt the global payments ecosystem.”
The opening of the milestone branch was followed by two more branch openings on the same day at
Al Majaz and Maaza regions of Sharjah in the UAE.
An ISO: 9001 certified conglomerate, Abu Dhabi-based LuLu Financial Holdings has various
investments in financial services, including remittances, foreign currency exchange, structured
finance for MSMEs, and microfinance for retail consumers in India. Cumulatively, it processes annual
transactions of over $11bn, serving over 15mn customers across various regions.

The prestigious Asian Business Leadership Forum (ABLF) Awards 2022, held under the patronage of Sheikh Nahyan Mubarak Al Nahyan, UAE Minister of Tolerance and Coexistence, and in partnership with the UAE Ministry of Economy and Dubai Cares, was held on Tuesday at a glittering ceremony at the Dubai Expo.
Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority; Chairman and Chief Executive of Emirates Airline and Group; and Chairman of the Expo 2020 Dubai Higher Committee, graced the occasion as chief guest to felicitate 20 iconic industry stalwarts for their role in sustainable progress.
The ABLF Awards recognises the courage, spirit and fortitude of Asian leaders who are redefining the parameters of ‘sustainable progress’ in the pandemic-ravaged world, and this year’s theme was – ‘Resilience Rising: The Great Reset’.
Some of the award winners this year include Mahinda Rajapaksa, Prime Minister, Sri Lanka (ABLF Statesperson Award); Ban Ki-Moon, former UN Secretary-General (ABLF Social Humanitarian Award); Zayed R. Alzayani, Minister of Industry, Commerce and Tourism, Bahrain (ABLF Ambassador of Commerce Award); Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment, UAE (ABLF Trailblazer Award); M.K. Stalin, chief minister, Tamil Nadu, India (ABLF Statesperson Award); Adeeb Ahamed, managing director, LuLu Financial Holdings (ABLF Outstanding Business Achiever Award); Nuseir Yassin, CEO and founder, Nas Daily and Nas Academy (ABLF Social Influencer Award); and Aroon Purie, founding chairman and editor-in-chief, India Today Group (ABLF Lifetime Achievement Award).
This year’s event also witnessed the launch of a unique initiative by the ABLF and Dubai Cares for the auction of an exclusive diamond-studded ABLF Trophy. All proceeds of the auction will be donated towards Dubai Cares’ initiatives for the education of underserved children around the world.
The awards ceremony was preceded by the ABLF Talks Roundtable Showcase – an exclusive gathering of minds to discuss on crucial socio-economic issues. The conversations held during the 45-minute session rallied around the strategies adopted by leaders to help their organizations and communities recover from the impact of the pandemic.