LuLu Exchange voted Oman’s Most Trusted Brand for the second consecutive year

LuLu Exchange, one of Oman’s leading cross-border payments and money exchange companies, has once again been recognized as Oman’s Most Trusted Brand in the Money Exchange category for 2024. The award, announced on February 17, 2025, reflects the overwhelming trust and support from consumers across Oman, marking the second consecutive win for the company.

LuLu Exchange has grown from just another financial services provider to being an integral part of the Omani community, serving as a vital link that connects people with their loved ones back home. This recognition highlights the brand’s dedication to delivering reliable, seamless, and customer-centric financial services. With trust as its foundation, LuLu Exchange continues to set industry benchmarks for excellence, reinforcing its position as the preferred financial partner in Oman.

The OMTB Awards, presented by Muscat Daily, celebrates public trust in leading brands across the country. This prestigious recognition is awarded to brands that have earned the confidence of consumers, underscoring their credibility, reliability, and commitment to excellence. In this edition of the awards, over 1mn consumer votes were polled across 52 categories.

The award ceremony was graced by His Highness Sayyid Dr Faris bin Turki al Said, Member of the Technical Team for Oman’s Promotional Identity who presented the honour to Lathish Vichitran, General Manager, LuLu Exchange Oman and Mohammed Al Kiyumi, Head of Omanisation ; Government Relations.

The company’s leadership reiterated their dedication to advancing their services and playing a vital role in shaping the future of cross-border payment systems.

Thanking the customers for their trust of confidence, Shaikh Mohammed bin Hamed bin Ali Al Ghazali, Director of Lulu Exchange Oman, said, “Our mission has always been to ensure that our customers experience unmatched service and convenience when it comes to cross-border payments and currency exchange. Winning this award for a second consecutive year is a testament to the deep trust placed in us by the people of Oman. We remain committed to empowering communities by connecting them to their loved ones and supporting their financial aspirations.”

Lathish Vichitran, General Manager of LuLu Exchange Oman, expressed gratitude for the continued trust and support from customers, stating, “Winning this award once again is a true reflection of the confidence our customers have in us and the unwavering support they have shown through their votes. At LuLu Exchange, our priority has always been to provide fast, secure, and reliable financial services, ensuring seamless transactions that connect our customers to their loved ones. This recognition reinforces our commitment to excellence, inspiring us to enhance our services and strengthen our relationship with the community. We sincerely thank our customers for their trust and loyalty, and we look forward to continuing this journey together.”

LuLu Exchange is a leading financial services provider, specializing in secure and seamless cross-border payments and foreign currency exchange. With a strong network of 46 customer engagement center and the innovative mobile app- LuLu Money, the company ensures fast, reliable, and customer-friendly financial solutions. Guided by principles of trust, excellence, and a customer-centric approach, LuLu Exchange continues to empower individuals and businesses while making a positive impact on communities worldwide. The company is a part of LuLu Financial Holdings – a global financial services conglomerate based in Abu Dhabi.

For more details, visit www.luluexchange.com/oman